Compelling corporate video for your company
Today we are going to look at the top three elements that make a compelling corporate video. Let’s face it, corporate video has a boring reputation, but there are ways to get around this.
Firstly, let us get definitions out of the way. Corporate content promotes awareness of a company’s brand while serving a specific purpose. Before you say, “isn’t that what commercial or branding videos do!”, take a deep breath. The goal of this type of content is more functional than commercial or branding. Moreover, promoting the sale of a product is not part of the scope.
Examples of corporate video would be: Career opportunities, training, safety, customer testimonials, executive interviews, and investor presentations. This type of video does best alongside commercial content to achieve strategic goals for your brand.
Roger Williams is a trusted provider of corporate video
If you are ready to produce video content for your company or organization, contact Roger for a free consultation. Plan ahead and keep your video focused on one aspect of your company. Present your content in a clear and easy-to-understand way. Moreover, think of creative ways to engage your audience. In conclusion, prepare for your corporate content to fit within a broader theme.
Corporate video experience and approach
I am an experienced camera operator, director, and video producer. My home base is Colorado. I own and operate my studio in Denver close to Denver International Airport – RAW Photographic Studio. I am also available for international and domestic travel. Take a few moments and check out my professional bio.
I offer video production and editing at excellent rates. My production style will deliver your message in a creative way that will engage audiences. I can assist you to position your corporate video content within commercial campaigns or your broader brand strategy. Need production support for a complex project? My production capabilities are scalable to suit the needs of small businesses and large corporations.
Once you have reviewed my portfolio reels, let’s setup some time to discuss your project. Consultations are always free of charge and commitment. Try to have all relevant stakeholders in your company available for the initial consultation. It is important to begin your corporate video project by aligning the vision and expectations of your organization.