The delicate nuance of editorial video
Editorial video is very different from commercial video. Moreover, editorial content will be labeled for that sole purpose. For example, a video on the history of a company would be editorial content. On the other hand, a video on the features and pricing of products from the same company would be commercial content.
Therefore, editorial content does not directly sell something. It educates or entertains your audience. This type of video does best alongside commercial content to achieve strategic goals for your brand.
If you are ready to produce editorial content for your company or organization, contact Roger for a free consultation.
Time to get creative with Roger Williams!
Be consistent
Think like a curator when planning your videos. Develop a theme and then build supporting video content around it – otherwise, things become forced. In conclusion, prepare for your editorial to fit within a broader theme. Then produce bits of content that can form a collection to support your brand.
Editorial video experience and approach
I am an experienced camera operator, director, and producer of editorial video. My home base is Colorado. I own and operate my studio in Denver close to Denver International Airport – RAW Photographic Studio. I am also available for international and domestic travel. Take a few moments and check out my professional bio.
I offer video production and editing at good rates. My production style will deliver your editorial message in a creative way that will engage audiences. I can assist you to position your editorial video content within commercial campaigns or your broader brand strategy.